Merel and Cecile met each other over a cup of matcha. At that time, a truly high-quality matcha was still rare in Europe. Fascinated by the health benefits and the century-old tradition, they decided to go to Japan and experience matcha the way it is meant to be experienced.

They fell in love with the ritual of drinking matcha and knew they wanted to bring that same experience to Europe. The search began, and when they finally found what they were looking for, Yoisho Matcha was born.

At Yoisho, we only work with the highest quality matcha sourced from a small region in Kagoshima, Japan. Every batch is carefully selected, lab-tested, and frequently re-tested to ensure purity, taste, and consistency.

Yoisho has a naturally sweet, soft, umami, rich flavour, and when whisked well, a creamy texture. We wanted to find a matcha that everyone could enjoy, both the experienced drinker and someone just starting their matcha journey.

Matcha is a miracle drink, and some even say it is the healthiest drink there is. We invite everyone to experience the tradition of drinking matcha, a ritual that is good for your body, and your soul.