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This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.yoishomatcha.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Moreover, as you browse the Site, we gather information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This automatically-collected information is referred to as “Device Information.”

By using our website, you (the visitor) agree to permit third parties to process your IP address to determine your location for currency conversion purposes. Additionally, you agree to have that currency stored in a session cookie in your browser (a temporary cookie automatically removed when you close your browser). This is done to ensure the selected currency remains consistent while browsing our website, allowing prices to convert to your (the visitor's) local currency.

We collect Device Information using the following technologies:

“Cookies” are data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

“Log files” track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to do so through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect primarily to fulfill orders placed through the Site (including processing payment information, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;

Screen orders for potential risk or fraud; and

Provide information or advertising about our products or services, in line with your preferences.

We use the Device Information we collect to help screen for potential risk and fraud (particularly your IP address) and, more broadly, to enhance and optimize our Site. This includes generating analytics about how customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.

By using our website, you (the visitor) agree to allow third parties to process your IP address to determine your location for currency conversion purposes. Additionally, you agree to have that currency stored in a session cookie in your browser (a temporary cookie that gets automatically removed when you close your browser). This is done to ensure the selected currency remains consistent while browsing our website, allowing prices to convert to your (the visitor's) local currency.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to assist us in using your Personal Information, as described above. For instance, we use Shopify to power our online store—read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site—learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Lastly, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As previously mentioned, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For details on how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

[Include Opt-Out Links from Services Being Used:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and request correction, updates, or deletion of your personal information. To exercise this right, please contact us through the information provided below.

Moreover, if you are a European resident, please note that we process your information to fulfill contracts with you (e.g., if you make an order through the Site) or pursue our legitimate business interests. Also, be aware that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will retain your Order Information for our records unless you request its deletion.

CHANGES

We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, questions, or to make a complaint, contact us via email at cecile@yoishomatcha.com or by mail using the details provided below:

Herengracht 160 - 3 , 1016BN , Amsterdam , The Netherlands